I am working with a Public Sector Organisation based in London who are looking for a Digital Content Officer for 3 Months Initially.
The role is full time, to start ASAP and paying up to £25.39 PAYE per hour.
Job Purpose
- Reporting to the Head of Promotion, support delivery of the City Corporation's Destination City ambitions in a marketing and promotions context, focusing specifically on the promotion of the City's culture and leisure offer through "always-on" channels to market.
- Lead on the production of digital content to profile the City as a visitor destination; to tell its story, build awareness of its diverse offer, and drive engagement - ultimately to support Destination City's objectives to boost footfall and enhance the City's reputation as a leading destination for visitors, City workers and residents.
- Develop the City Corporation's relationships with a network of City organisations and businesses to garner content and present value.
Duties and Responsibilities
- Support the Promotions team on all aspects of digital marketing, with a specific focus on content curation for social media.
- Manage destination's social media channels - Instagram, X and Facebook, under the strategic direction of colleagues in the Promotions team.
- Working within the house style, deliver creative content to articulate the City of London brand and showcase its cultural organisations, heritage, green spaces, hospitality businesses, and events.
- Draw upon social media tools that assess customer sentiment and engagement.
- Work with the team to implement tactics to increase reach and drive engagement across the destination digital channels: destination website, social media and enewsletter.
- Ensure relevant inclusion and appropriate promotion of City assets such as the City Information Centre, Guildhall Art Gallery, and Billingsgate Roman House and Baths.
- Monitor activity and collate reports. Provide analysis of performance to the Promotions team, and make recommendations in light of findings.
- Under the strategic management of the Head of Promotion, ensure regular contact with City's consumer facing businesses and stakeholders to garner content for promotion and present value.
- Be a point of contact for City businesses and partners for visitor-marketing matters and services, fielding and directing enquiries.
Please only apply for this post if you are an experienced Digital Content Officer and available to start on no more than a week's notice.
Thank you
Priyanka Sharma (Eden Brown Synergy)
Eden Brown Synergy is an equal opportunities employer.
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